# Landing pages: brief first, draft second

Lesson 1 of [Writing with AI for work](https://aiwriting.fyi/academy/writing-with-ai-for-work.md), 20 minutes.

A landing page has one job: move one reader toward one action. AI tools draft fast but convert poorly without a real brief and a real edit.

## Write the brief first

Fill six fields before you open a tool: who the reader is, the single action you want, the offer, the main objection, three proofs you can show, and three sentences on your voice. If you cannot fill a field, the page is not ready for a draft.

## Draft section by section

Do not ask for the whole page at once. Prompt the hero headline alone, then the subhead, then the button. Then the problem section, the proof section, the offer, the FAQ and the close. Section prompts are easier to steer and easier to fix. For the proof section, give the tool your real proofs and tell it not to add statistics or testimonials.

## Edit like a copywriter

Cut filler, add your specifics, check every claim against a source, fix the rhythm and read it aloud. Budget at least as much time for editing as for drafting.

## Pick the tool by traffic source

Ads and campaigns suit copywriting tools. Search traffic suits SEO writing tools with keyword briefs. On 2026-11-13, Copy.ai Chat was $29 a month or $24 billed yearly. Test two tools on the same hero section and keep the one that needs less surgery.

## Sources

- [Google Search Central: Creating helpful, reliable, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)
- [Copy.ai: Pricing](https://www.copy.ai/pricing)

Also on the [web page](https://aiwriting.fyi/academy/writing-with-ai-for-work/landing-pages-with-ai).